Forbes launches the most significant
re-architecture in our 93–year history.
The
inspiration is interaction. Consumers have a voice and want
to share it. Forbes is responding with a game-changing
approach that will combine social, open-platform content
creation with the journalistic authority and integrity of the
Forbes brand. The Forbes re-architecture is an introduction
to how content creators, consumers and marketers will
connect and interact for years to come.
“The goal is to increase the interaction between content creators, audiences and marketers. Get those three voices talking to each other and do it with legitimacy and transparency. That’s the future of the free press.”
Lewis D’Vorkin
Forbes Chief Product Officer
A more open, participatory experience across our platforms with experts, community members/readers and marketers all engaging in the conversation—with authoritative journalism firmly at the center.
More tightly organized around core pillars of reporting on business, technology and leadership; investing; and wealth creation and entrepreneurship.
A "no-nonsense" purposeful aesthetic, more clean, white, open space for ease of "scanning," and heightened visual compatibility between Forbes magazine and Forbes.com.
ADVOICE™ is a new approach to integrating editorial content, user content and marketers’ content—allowing more organic presentation of advertiser content than ever before.
Marketers can now tell their own story in their words on the Forbes platform using the same tools as content creators. They can develop relationships with consumers, thought leaders and journalists, too.
On the Forbes platform, all content is clearly labeled and transparent. Everyone knows who’s talking and the vantage point from which they speak.