Porsche Panamera

Driving
Performance

Looking to drive awareness, excitement, engagement, and sales of the beating new Panamera model, Porsche partnered with Forbes on a high-impact digital campaign.

This March, timed with the release of the new Panamera models, Forbes pushed the boundaries of business media with a complete website redesign—transforming the site through a new sleek design, arresting aesthetics and an integrated ad experience.

With a new model debuting a new transmission, interior and engines, the 2017 Porsche Panamera makes for a car that appealed to, and resonated with, Forbes’ audience of highly intelligent and well-educated cultural connoisseurs, risk-takers, and of course, sports car enthusiasts.

  • 234K
    Total Brand Interactions
  • 56K
    Hours of Ad Exposure

Real Time

Activity on Forbes.com from the past 24 hours

268 Posts
104 Comments
157K Shares

Campaign Highlights

Mobile
60%
of ads were viewed on a mobile device
Desktop
40%
of ads were viewed on desktop
Dwell Time
120%
lift over benchmark for relaunch takeover
In-View %
70%
lift over benchmark for 320x50 units
Scroll Rate
30%
lift over benchmark for entire campaign

Plan Your
Campaign

Jump to:
High-Visibility Executions Drove Engagement Among

Prospective Panamera Purchasers

High-Visibility Executions Drove Engagement Among

Success

Porsche’s digital creatives defiantly exceeded MOAT benchmarks, achieving higher in-view rates and engagement across the board—and surpassing campaign deliverables. Further, most of the traffic and interactions with the Porsche creative were on the “Learn More” region of the ad, which led target Forbes users directly to the Porsche site.

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