Forbes Insights is the strategic research and thought leadership practice of Forbes Media, publisher of Forbes Magazine and Forbes.com, whose combined media properties reach nearly 75 million business decision makers worldwide on a monthly basis. Taking advantage of a proprietary database of senior-level executives in the Forbes community, Forbes Insights conducts primary research designed to support both strategic and tactical decisions for business leaders.
Residing at the intersection of thought leadership and compelling editorial content, this platform is driven by experienced professionals who have extensive research, journalistic and publishing capabilities. Forbes Insights leverages the scale of Forbes’ distribution channels to provide clients with earned media and demand generation solutions.
Please click here to view our latest work, and if you’re interested in learning how thought leadership can benefit your company and drive growth, please check out our report, Using Thought Leadership to Grow.
Forbes Insights develops, fields and analyzes executive- and consumer-based online surveys. The content of these surveys is customized to meet the research needs and objectives of each client and these surveys can target almost any demographic.
Research reports are written and developed by the Forbes Insights editorial team. These reports are meant to serve as a synthesis of survey data as well as insight gathered through qualitative interviews with subject matter experts and senior executives.
Case studies are briefs to profile research concepts and findings in practice.
Forbes Insights produces co-branded webinars with client executives and/or a complementing third-party subject-matter expert. The webinars vary in length and the format can be on-demand, live or semi-live. Webinar packages include promotion, content creation and distribution.
- Forbes Insights can produce a wide range of videos from animated pieces that showcase research findings to one-on-one interviews with client executives.
- Forbes Insights can develop both print and digital infographics to highlight research findings and current industry trends.
Forbes Insights can coordinate custom events to showcase research finding and place the client in front of its target audience. Forbes will handle all logistics and work collaboratively with the client on the attendee list and programming.
- Forbes Insights produces self-assessment tools to enable the client’s audience to engage with research findings and compare themselves to their peers.